Is there a place for middle income earners to live in London and what must be done to accommodate the aspirations of future generations?

Thursday 5th February 2015

Half Day Conference

Grain Store, Granary Square, King’s Cross, London


To download the delegate brochure click on the button

Where will London’s squeezed middle income earners live in the future, and are we seeing the creation of a new class, the ‘Endies’ (Employed No Disposable Income or Savings, Centre for London Report)? What are the dynamics that are creating this pressure on London’s new class, a group that is well educated and ironically in ‘good’ jobs?

With average house prices at £450,000 and prices up by 16% in the past year alone, the need for affordable housing which this group can buy and own, is now mission critical.

The half day conference will look at innovative solutions that are inspired by public leadership and in partnership with the Mayor of London. New financing models including the next phase of the Private Rented Sector (PRS), and  development models that meet the income aspirations of the trapped middle-income earners.

mark easton cropped

 Mark Easton is BBC News Home Editor, an award winning broadcaster and writer who appears regularly on television, radio and online. Mark will be Chairing our event and will bring his extensive knowledge of the London residential market to the conference, making a real contribution to the quality of the morning.


London Property Forum 2014

Event Information

Why Attend + Cost

A unique half day conference created in partnership with the Mayor of London’s office and those tasked with finding a solution to the housing crisis facing London.  This will be an opportunity to meet many of the key people driving the London residential housing market who are looking for solutions to the issue of the middle income earners. Set in the convivial atmosphere of the Grain Store Restaurant, located in the heart of the award winning development by Argent at King’s Cross.

Why attend?

  • Be part of an event created in conjunction with the Mayor of London’s office and the GLA
  • Hear Key Notes from our speakers leaders in the London residential market
  • Be part of a hosted table format created to workshop ideas with delegates, sponsors and invited VIP guests
  • Eat and drink at the award winning Grain Store restaurant located in the Granary Square, King’s Cross, London
  • Network with public and private sector clients including members from across London Borough’s


£175+VAT per person  for Private Sector attendees

£75+VAT per person for Public Sector attendees (50% discount)

£500+VAT Exhibition package

Tickets price Includes: attendance, full English breakfast, conference, delegate programme, feedback session and opportunity to tour.

Contact Amy Charles for more info.



08:00-08:30 Arrivals with breakfast

Coffee & Breakfast served
Grain Store, Granary Square, King’s Cross, London

08:30 Welcome and Introductions to the Event

Matthew Battle, Director + Founder, UK Property Forums
Mark Easton, BBC News Home Editor, LPF conference moderator and scene setter

08:40 Handover to Mark Easton, setting the scene

08:50 Creation of a New Underclass, the ‘Endies’
Ben Rogers, Director,  Centre for London

09:10 The Response Panel

Richard Blakeway, Deputy Mayor for Housing, Property and Land, Mayor of London’s Office
Kate Davies, Chief Executive, Notting Hill Housing Trust
Jon Gooding, Chief Executive, Dolphin Square Foundation
Cllr Alan Strickland, London Borough of Haringey

09:55 Comfort Break

10:00 The Solutions Panel

Andrew Jones, Managing Director EMEA, Design, Planning + Economics AECOM
Judith Damerell, Partner and Head of Planning Lewis Silkin
Julian Barwick, Executive Director Development Securities
Robert Evans, Director Argent Group
Iain Painting, Planning Partner Barton Willmore

10:55 You decide: vote on the best solution

11:00 Conference moves upstairs to Argent HQ

11:15 Conclusions, summary and Q&A with Mark Easton

12:30 Conference Ends


Exhibition Package

Exhibition Package


This include; 2 delegate tickets plus 2m space for pop up stand, branding on all conference materials and other opportunities.

For further information, please contact Amy Charles.


Speakers & Contributors

Mark Easton

BBC News Home Editor

Mark Easton is BBC News Home Editor, an award-winning broadcaster and writer who…Read More

Richard Blakeway

Deputy Mayor for Housing, Land and Property, Greater London Authority

Richard is responsible for overseeing the Mayor’s statutory...Read More

Kate Davies

Chief Executive, Notting Hill Housing Trust

Kate Davies joined Notting Hill Housing as Chief Executive in 2004…Read More

Ben Rogers

Director, Centre for London  

Ben Rogers is a writer and policy thinker, with a particular focus on…Read More

Damian Wild

Editor, Estates Gazette

Damian Wild became editor of Estates Gazette in September 2009. Before joining, he was group…Read More

Jon Gooding

Chief Executive, Dolphin Square Foundation

Jon, is a Chartered Surveyor and has particular expertise in the…Read More

Robert Evans

Executive Director and Partner, Argent Property Development Services Ltd

Robert joined Argent in 2001 and became a director in 2004.Read More

Cllr Alan Strickland

Cabinet Member for Regeneration and Housing, London Borough of Haringey

Alan Strickland has been a Haringey councillor representing Noel Park since 2010…Read more

Andrew Jones

Managing Director, EMEA, Design, Planning + Economics AECOM

Andrew leads AECOM’s Design, Planning + Economics business across the…Read More

Iain Painting

Senior Planning Partner, Barton Willmore

Iain joined Barton Willmore in 1996 and became Planning Partner in…Read more

Judith Damerell

Partner and Head of Planning, Lewis & Silkin

Judith has over 20 years’ experience as a planning lawyer in both…Read More

David Lunts

Executive Director for Housing and Land, Greater London Authority

David Lunts is Executive Director of Housing and Land at the GLARead More

Julian Barwick

Director, Development Securities

Julian Barwick, a fellow of the Royal Institution of Chartered Surveyors, has been a Director of…Read More

Matthew Battle

Director, UK Property Forums

Matthew is the Founder and now Director of UK Property Forums...Read More

Interested? - Send us an email


Venue Location

Grain Store, Granary Square
1-3 Stable Street
King’s Cross

If arriving by foot from King’s Cross tube station allow 4 minutes walk time from the station. Resist buying coffee on the way as we will have better available at the venue!

Getting to the Grain Store Restaurant

Getting to King’s Cross

grain directions

Thank you to our Sponsors


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