As restaurants, bars and cafés across Wembley Park prepare for a brighter Summer, guests at the London Designer Outlet will have another option to sink their teeth into.
Premium burger chain Byron is the latest brand to sign at the fashion and lifestyle outlet centre. It will be one of three restaurants to have opened across the Wembley Park neighbourhood throughout the pandemic, a sign of the destination’s thriving food and beverage (F&B) offer.
As national restrictions begin to ease, London Designer Outlet is set, once again, to benefit from the nearby offices filled with workers, day visitors from across the affluent catchment and event-goers travelling to experience the world-class attractions of the North West London destination – in addition to the thousands of residents living above the shops, restaurants, bars and cafés of Wembley Park.
Wembley Park is a 15-minute neighbourhood with residents and visitors able to meet a spectrum of needs within a short walk or bicycle ride, including dining, shopping, remote working, wellness and leisure, community events and much more.
The neighbourhood will be home to a post-pandemic ‘Summer of Play’ programme of arts and cultural events, as well as the UEFA European Football Championship 2020 at Wembley Stadium.
Byron’s new restaurant at London Designer Outlet will span nearly 5,000 sq ft.
Simon Wilkinson, chief executive of Byron, said: “London Designer Outlet is such a natural fit for Byron, offering premium quality at affordable prices in an accessible way, that we leapt at the opportunity to open our latest restaurant here. As the pandemic retreats and the summer approaches, we cannot wait to meet our guests at what feels like such an exciting time – for Wembley Park and the world.”
Byron’s opening came just two weeks before the Euros kick-off in Wembley Stadium. It will be joined by a luxury desserts restaurant, Haute Dolci, on neighbouring Wembley Park Boulevard. Haute Dolci’s sweet treats and 11am-to-11pm opening hours will serve Wembley Park’s emerging reputation as a family-friendly and day-to-night leisure destination.
London Designer Outlet, which counts Nando’s, Wagamama, Zizzi, Las Iguanas and Big Moe’s Diner and among its brands, and the broader Wembley Park neighbourhood have worked closely with their F&B operators throughout the pandemic with strong results.
Wagamama expanded, almost doubling its space, Wembley Park saw the opening of Fuller’s new pub, The White Horse, in September and signed a lease with Haute Dolci.
The sector is a core focus in Quintain’s vision of creating a destination in which residents and visitors can find everything they could want or need within a 15-minute walk.
Sue Shepherd, general manager for London Designer Outlet, which is operated by Realm, said: “To welcome Byron just as we also welcome guests back to enjoy restaurants indoors is a fantastic moment. London Designer Outlet’s partnership approach has once again delivered big results, for us, for our brands and, most importantly, for our guests.
“We have worked hard to support our brand partners throughout the pandemic to ensure that our guests can once again enjoy their favourite fashion, retail and F&B brands. To see so many re-open their doors and welcome our guests back, and to be joined by a premium brand like Byron, which will no doubt become a staple, is a joy.”
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