The proposal for King Alfred Leisure Centre in Brighton is being developed by Alliance Leisure, appointed through the UK Leisure Framework, in collaboration with Willmott Dixon and GT3 Architects.
This partnership brings together specialist leisure development expertise, construction capability, and architectural design experience to support a scheme focused on improving the centre’s long-term value and public benefit.
At its core, the proposal aims to shape a modernised leisure destination for Brighton, with the project team working together to create a facility that better serves current users while also responding to future demand. The involvement of Alliance Leisure suggests a strategic approach to leisure regeneration, while Willmott Dixon’s role points to practical delivery and buildability. GT3 Architects’ participation indicates that design quality and user experience are likely to be central to the plans.
The King Alfred site has long been an important part of Brighton’s leisure offer, and the proposal reflects an ambition to strengthen that role. By combining a framework appointment with a specialist project team, the development process is positioned to balance operational needs, design considerations, and delivery efficiency. This can help ensure that any resulting scheme is not only attractive and functional, but also viable and suited to public use.
The project represents a £65 million capital investment by the council, reflecting its ongoing commitment to invest in sports and leisure facilities across the city.
Funding will come from a combination of government grants, council borrowing and the sale of part of the site for residential development. Once open, the new centre is expected to generate significant income, helping to offset costs and support its long‑term viability.
Once the planning consultation period closes, the application will be discussed by the council’s planning committee.
If approved, work will start on site later this year, and the facility is expected to open in 2028.
© 2026 UK Property Forums. All rights reserved.
This article and its contents are the intellectual property of UK Property Forums and may not be reproduced, distributed, or used in any form without prior written permission. The views expressed are those of the author(s) and do not constitute legal or professional advice.
