King’s Quarter has officially launched, creating a brand that will encompass Gloucester’s King’s Walk Shopping Centre, Kings Square, Kings House and the Forum.
The move is aimed to bring together a more consistent and joined-up image to existing place branding campaigns.
The retail and leisure destinations which sit within King’s Quarter will retain their existing names and branding.
Colliers is the property manager for all of the centres within King’s Quarter and has worked with Gloucester-based PR agency 10 Yetis to launch the new brand.
The first step of the launch has gone live, which includes a new website and social media profiles to support the placemaking initiative.
Pictured: new brand for King’s Quarter
Jason Robinson, senior destination manager for the King’s Quarter, said: “This is an exciting and positive evolution of the retail and leisure spaces in the heart of Gloucester.
“The new brand gives us the opportunity to create a commonality across a number of independent sites, whilst still retaining the original identities that our communities clearly love.”
David Pardoe, place activation manager for Colliers, added: “We felt that it was hugely important that the community sees how connected our Gloucester city centre portfolio is, whilst also ensuring the individual brands keep their own identity.
“We worked with a Gloucester-based agency to develop the new brand in order to ensure that we had strong local insight into what is important to the local community.
“The chance to now present a more coordinated marketing approach to how we promote our portfolio is key, especially in today’s modern, multi-retail environment.”
More information is available here.
Images: King’s Quarter
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