Architect Anderson + Prescott has revealed plans for the proposed redevelopment of the Don Rogers Stand at the Nigel Eady County Ground, home of Swindon Town Football Club.  

This redevelopment of the Don Rogers Stand represents the first phase of this vision, aiming to deliver an enhanced matchday experience for all supporters, improved seating, hospitality, and accessible facilities, multi-use spaces for community and commercial use and environmentally sustainable and future-proof infrastructure. 

The stand forms the first glimpse of the Nigel Eady County Ground from the Magic Roundabout, one of the town’s principal gateways.  
Plans also show a new Reception Building serving as a striking “front door” to Swindon Town FC, providing a welcoming arrival experience for general admission fans, season ticket holders, and hospitality guests, whilst also being accessible throughout the week for the community. 

The appearance of the proposed building will become the new visual identity of the club, reflecting ambitions and aspirations as a high-quality sports and leisure destination. 

The proposals show a glazed façade with a laser cut metal cladding sun screen; the pattern being inspired by the retained tree foliage either side, with the colour scheme being part of teh Swindon Town FC palette. 

At night and during winter evening matches, a red interior will glow through the façade, creating a warm and welcoming beacon.   

Along the top of the façade, small red feature lights, programmable with varying patterns, will animate and enliven the structure.   

As the cladding pattern reflects the surrounding trees, the lights playfully represent “Robins” within the trees. 

The proposals now go to public consultation for both with fans and the wider community, with meetings being held on Tuesday, April 22 and Wednesday, April 23 with both architects Anderson + Prescott and developers Turley Associates.  

Image source: Anderson + Prescott  

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