Architectural practice Anderson + Prescott has revealed plans for the proposed redevelopment of the Don Rogers Stand at Swindon Town FC’s Nigel Eady County Ground.
The work is the first phase in modernising the club’s facilities, aimed at creating a more dynamic and accessible environment for supporters, players and the wider community.
Redevelopment of the Don Rogers Stand seeks to deliver improved seating, hospitality, and accessible facilities plus new multi-use spaces for community and commercial use.
An Anderson + Prescott statement said: “We are proposing an iconic new reception building, centrally located along this façade, to serve as a striking ‘front door’ to Swindon Town FC.
“It will provide a welcoming arrival experience for general admission fans, season ticket holders, and hospitality guests. Crucially, it will invite the local community into the heart of the club, not just on matchdays, but throughout the week.
“The appearance of the proposed building will become the new visual identity of the club, reflecting ambitions and aspirations as a high-quality sports and leisure destination.
“We propose a glazed façade with a laser cut metal cladding sun screen. The laser cut pattern within the cladding is inspired by the retained tree foliage either side. From the Swindon Town FC colour palette we have selected gold as the cladding colour and this will help identify the new venue as a place of quality and competitive success.”
At night a red interior will be visible through the façade, while small red lights, programmable with varying patterns, will animate the top.
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