Ealing Council has approved (16.2.22) the construction of a residential-led mixed-use development of 288 units on the former Kellogg’s site at Park View Place, Greenford.
The proposal is to demolish a three-storey office building and redevelopment to provide 288 residential units, 426 sq m of commercial floorspace and 166 sq m of community space within five buildings of between 6 -11 storeys.
This application follows approval in January 2020 for four buildings of 5-9 storeys on the adjoining northern part of the former Kellogg’s office site to provide 346 flats. The approval included ancillary crèche or offices, cafe or shop or financial and professional services, restaurant or office and management suite, and a new pedestrian/cycle link to Grove Farm Park and play space.
Phase one, completed in 2018, created 288 one- and two-bedroom apartments in an existing office building in collaboration with Network Homes and is renamed Atrium Point.
Phase two will deliver 561 new homes, 38.2 per cent of which will be affordable, for young professionals, families, first-time buyers and local people who are currently unable to buy or rent in the area because of the high cost of housing. This uplift consists of an additional 215 homes in relation to the consented scheme and 94 affordable homes.
The developers are Laverne Holdings, and the agent is Rapleys LLC.
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