A manufacturer of performance electric vehicles is to set up its first UK head offices and test drive hub at Bicester Motion.
Polestar will open its new multi-purpose location in one of the two-storey buildings within the Heritage Quarter of the park. Polestar’s customer care operation, which has been brought back in-house, will be accommodated in the new set up along with sales, operations, marketing and communications divisions.
Polestar plans to open the new base in December, part of its global ambition to deliver 290,000 vehicles by 2025.
Bicester Motion says there is a strong alignment between the two businesses and the move will supercharge the venue.
Daniel Geoghegan, chief executive of Bicester Motion, said: “Polestar’s committed approach to sustainability and the future of electric vehicles is truly inspiring. We are looking forward to their unique ethos contributing to the success of Bicester Motion.”
Jonathan Goodman, head of Polestar UK, said: “Establishing a Polestar head office in the UK demonstrates the importance of the UK market reflecting the rate of pure EV adoption.
“Bicester has an approach to automotive and future tech that really resonated with Polestar. As the first large-scale OEM (original equipment manufacturer) to move to Bicester and, as an enthusiast marque, we expect we will fit in well with the other fantastic brands already on site.
“We will be an open and welcoming head office and we look forward to seeing Bicester Heritage visitors, as well as existing and future Polestar customers too.”
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