SO Resi launches studio apartments perfect for first time buyers in Hayes.
The cost of living and renting in London and its outer boroughs continues to rise. London’s second largest borough, Hillingdon, saw monthly rentals for apartments shoot upwards by 8.3% in the year to June 2025.[1]
Balancing monthly rent payments with saving for a deposit remains a challenge for moved back in with family to boost their savings.[2] For those ready to put a foot on a rung of the property ladder, SO Resi has just launched a selection of studio apartments at its SO Resi Hayes development on Clayton Road, Hayes.
Available to buy with Shared Ownership, a 25 per cent share of a studio apartment at SO Resi Hayes costs just an estimated £1,020 per month excluding bills – a more affordable alternative to renting. Shared Ownership enables buyers to purchase a percentage share of a property with a mortgage, paying a below market rent equivalent to a housing association on the remainder.
Kevin Sims, director of SO Resi, comments: “The cost of living is an enormous challenge for young renters, and many end up stuck in house shares, or living in their childhood bedroom as adults without an escape plan. There is a real need for affordable, accessible homes that meet the needs of this demographic who are ready to start out their homebuying journey, get a foot on the property ladder and build up some equity. Starter homes such as studio apartments offer excellent value for money, and are a valuable housing option for solo buyers or couples.
“Studio apartments are a perfect ‘starter’ home option, as one of the most affordable housing types on the market. Designed to offer a flexible living space, these properties are easy to furnish and maintain, and can be purchased with an ultra-low deposit using Shared Ownership.”
[1] https://www.ons.gov.uk/visualisations/housingpriceslocal/E09000017/
[2] https://www.independent.co.uk/news/uk/home-news/first-time-buyer-parents-mortgage-deposit-help-saving-b2802262.html?utm_campaign=3525257_Industry%20News%20Summary%3A%20Friday%20August%208&utm_medium=email&utm_source=DotDigtital&dm_i=7SYS,23K3T,3DR6F6,3YRUL,1
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