Owners of the former Colman’s Mustard factory in Norwich are looking to sell the site after plans to develop it for almost 2,000 homes were thrown out.

Fuel Properties’ proposals for 1,859 homes on the riverside site were rejected by Norwich City Council in March over the lack of affordable homes, environmental issues and roads.

Now Unilever, which jointly owns the 40-acre site with Britvic, has told the Eastern Daily Press, its intention is to sell it.

And Cllr Mike Stonard, leader of Norwich City Council, told the paper: “It is absolutely vital that we get the right landowner and the right development there, with a proposal that accords with the East Norwich Masterplan.

“It needs to be a mix of residential and commercial, which includes leisure as well.

“We want to create a new quarter for the city there and the decisions which get made now will last for generations.

“I am absolutely committed to getting it right, so that a high-quality community is created there.”

The factory closed in 2020 after 160 years. Redevelopment plans were submitted in 2022 but rejected this year after a breakdown in communication between the developer and the council.

Google image shows the factory site beyond the River Wensum, stretching the length of the image.

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