Milton Park has unveiled new branding aimed at recognising its values.
The Oxfordshire science and technology park began work on the new brand more than a year ago to align with its 2040 Vision masterplan which will guide substantial growth.
The MEPC-owned park identified its values as ‘welcoming’, ‘dynamic’, ‘vibrant’ and ‘proud’, and a new identity and website have been created.
Philip Campbell, MEPC commercial director, Milton Park, said: “We started this project in September 2019 carrying out workshops and research to look at our values and ambitions to match our 2040 Vision.
“When lockdown started in March, we felt strongly that we should continue this project as now, more than ever, our customers need leadership and stability to know that we will continue to be there for them whatever experience their staff and they have had this year.
“It’s been a challenging year on many levels, and we have been humbled by many of the amazing contributions from Milton Park occupiers in helping with the national effort.
“Our promise to our customers couldn’t be more important than now; our 35-year track record as stewards of Milton Park is about nurturing positive long-term relationships and delivering on our promises.
“Our primary responsibility is a duty to create a home for dynamic businesses, small or large, thanks to an inspiring landscape, unrivalled connectivity, and welcome humanity.”
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