Following the success of its first development in Southall, housing association Sovereign Network Group (SNG) is excited to be back in the area to launch a brand-new collection of Shared Ownership apartments in the West London suburb.
Set to launch in summer 2026, the collection of one-, two-, and three-bedroom apartments at Voyage will be situated on Merrick Road. This development is just a four-minute walk from Southall’s main station and vibrant Southall Broadway.
The launch of Voyage marks the return of SNG’s Shared Ownership development to the borough of Ealing. Available with just a 5% deposit and a 25% minimum share, the stylish one, two and three-bedroom apartments at Voyage will be an ideal opportunity for commuting professionals, young families and any first-time buyers who need a helping hand onto the property ladder.
Lisa Moran, sales and marketing director at SNG, comments: “We are excited to be able to officially launch Voyage in the heart of Southall. It’s home to a vibrant community, and we’re proud to be contributing premium apartments to one of its most convenient residential neighbourhoods. We encourage anybody considering Shared Ownership in this exceptional location to get in touch to learn more.”
The apartments at Voyage will embrace the best of contemporary design. Interiors will be carefully crafted, with modern layouts including open-plan living areas in the one- and two-bedroom apartments, perfect for entertaining family and friends, and stunning floor-to-ceiling windows to let the light in come rain or shine. The three-bedroom apartments offer a different style interior, with an open-plan kitchen/dining room and a separate living room for residents to relax in at the end of a busy day. Functional kitchens are fitted with a number of integrated appliances, including a fridge/freezer, oven, hob and dishwasher, whilst each apartment will also benefit from plentiful storage, a washer/dryer in the utility cupboard and a private balcony. For keen cyclists, residents will have access to ground-floor bike stores. All residents will also have access to a communal roof terrace with outstanding views across the London skyline, where they can unwind in peace or socialise with neighbours.
A government-backed scheme, Shared Ownership, allows prospective homeowners who are struggling to save for a deposit at full market price to buy a portion of a property they can afford, starting with a 25 per cent share. They pay a subsidised rent on the remaining value of the home and a monthly service charge. In their own timeframe, buyers can purchase additional shares if they wish. This is known as ‘Staircasing’, which could eventually provide an affordable route to full home ownership.
Being a travel zone 4 location, commuters are very well placed at Voyage. Southall station, just a four-minute walk away, is on the Elizabeth line and offers quick services to Paddington, the West End, Canary Wharf, and Heathrow Airport. Outside the station, residents can pick up seven local bus routes, including the 105, 120, H32 and E5. For two-wheeled travel, Southall is home to a number of cycle networks that connect to neighbouring towns, including Watford, Richmond, Uxbridge and Brentford. The towpaths of the Grand Union Canal are also close by, providing a scenic backdrop for commutes by foot or bike. For quick getaways or international business trips, the apartments are located conveniently near Heathrow Airport.
Owing to its rich South Asian heritage, Southall is a vibrant region of West London, with a strong character and lively pace. Just a 10-minute walk from Voyage, the central Broadway is the main hub of Southall, bustling with independent shops selling traditional Asian goods, street food stalls, and a colourful market. An even shorter walk away lies Southall Park, the borough’s main green space. Not only is the park very well maintained with lush greenery and sections set aside for nature conservation, but it’s also equipped with accessible recreational facilities such as a playground, tennis courts and multi-use sports areas. Fitness enthusiasts will be well placed in Southall, with The Gym Group just a two-minute walk from Voyage, and open 24 hours a day.
Residents of Southall are also within close reach to a number of neighbouring West London attractions. Southeast from the town and on the River Thames is Isleworth, whilst hopping on the Elizabeth line for one stop transports residents to Ealing, the “Queen of the suburbs”. Green space is in abundance to explore, from Northolt’s Northala Fields to Ealing’s Walpole Park and Brentford’s stunning Syon Park – a filming location for the popular Netflix series, Bridgerton. From shopping districts such as Ealing Broadway, which offers an exciting mix of high street and independent stores, to live music and sporting venues, including Wembley Stadium and the OVO Arena, Southall is wrapped in a vibrant cultural scene. The Grand Union Canal also runs through Southall, offering a relaxing backdrop for a morning jog or a scenic walk.
For growing families, there are nine schools within a 20-minute walk of Voyage. For younger children, Havelock Primary School, Dairy Meadow Primary School, and Greenfield Nursery School are all within a short walk. As a regeneration zone, the Southall Opportunity Area is a place with the next generation in mind. The area is benefiting from lots of council investment, supporting and future-proofing the unique strengths the borough has to offer.
Prices at Voyage will be confirmed at launch. For further information, please visit https://sales.sng.org.uk/developments/voyage-southall.
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Image (l-r): Paul Walsh, group development director for Selwood Housing, Oliver While, assistant land manager for Persimmon Homes Wessex and Barry Hughes, chief executive of Selwood Housing.
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