Sports Direct is to move into the former Sainsbury’s store in Princess Square in Bracknell.

The new store at the 40,000 sq ft unit, which Sainsbury’s left in February 2020, will incorporate GAME and Evans Cycles brands.

Rob Morris, general manager at The Lexicon said: “We are so pleased to be able to welcome the ever-popular Sports Direct store to Princess Square.

“It will be the first time that Evans Cycles has opened in the town, which we know will be a popular addition for the many local cycling enthusiasts.”

James France, head of global leasehold properties at Frasers Group, on behalf of Sports Direct, said: “Our new multi-fascia lifestyle stores offer customers the very-best sporting and lifestyle brands.

“The ongoing refurbishment of Princess Square and the addition of The Deck are real signals of intent from the developers of how they intend to cater to the wider Berkshire catchment, so we’re delighted to be moving into The Lexicon and joining in this exciting project.”

Cllr Marc Brunel-Walker, Executive Member for Economic Development and Regeneration said:

“This is great news for Princess Square and The Lexicon. It is fantastic that Sports Direct shares our excitement for the future of the town centre. I am sure residents will welcome this addition to the town centre.”

Work to demolish the former Bentalls store in Bracknell town centre, to make way for The Deck, The Lexicon’s next phase, is imminent.

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