Construction is to start immediately on The Landing regeneration scheme in Maidenhead after a £155 million deal with a Build-to-Rent operator was agreed.

HUB and Smedvig have brought in Get Living to forward fund delivery of 429 homes, 23,000 sq ft of ground floor retail and new public realm in the first phase of the scheme which was consented in 2018.

The 3.5-acre town centre site has already been cleared for the mixed-use development which was designed by Studio Egret West. The Landing will also deliver 104,000 sq ft of offices and another 15,000 sq ft of ground floor retail and leisure space in two further phases along with a new garden square including soft landscaping, trees and seating

HUB managing director Damien Sharkey said: “This is a landmark deal for HUB, being both our ninth forward funding deal and our largest to date.

“The scheme we will now deliver is particularly important for Maidenhead, being on a pivotal site for the town and based on designs developed through extremely close consultation with the local community, as well as strong collaboration and support from the Royal Borough of Windsor & Maidenhead.

“Working alongside Get Living strengthens the development even further by bringing one of the most experienced and exciting BTR operators in the UK to Maidenhead.”

Get Living chief executive Rick de Blaby, said: “This is a momentous deal for Get Living, being our seventh neighbourhood of large scale, but this time in a regional town rather than London or one of the UK’s large cities.

“In HUB, we have one of the UK’s most professional, innovative and enterprising developers whose vision for The Landing can now be realised. It is our responsibility, as long-term owners and custodians, to ensure we provide a place for people not just to call home and put down roots, but to create the stage for community to build and thrive, just as HUB’s team and the council have envisioned.”

Savills will market the homes on behalf of Get Living. Savills’ research has identified Maidenhead as an attractive location for Build-to-Rent investment.

JJ Rhatigan is main contractor. Construction of phase one is expected to complete in Q4 2024.

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