Countryside and Sovereign Housing Association have acquired 365-acre Lotmead Farm in Swindon, a site with planning permission for 2,500 homes.

Ainscough Strategic Land sold the site, part of the New Eastern Villages (NEV), through Avison Young. The scheme will include 30 per cent affordable homes and there will be up to 400 for private rent.

The scheme will have two primary schools, local centres, nurseries, retail and commercial space. The new neighbourhoods will also feature play areas, a sports hub and pavilion, allotments and 154 acres of green space.

Iain McPherson, group chief executive of Countryside, said: “This is a landmark deal for us as we continue our rapid growth in the South West and we are delighted to be working in a strategic joint-venture partnership with Sovereign on delivering a distinctive, diverse and sustainable community.

“At Countryside, we are proud of our track-record in delivering sensitively designed mixed-tenure developments that reflect our commitment to sustainability.

“It has been a pleasure to work in partnership with Sovereign who similarly put place-making and the environment at the centre of their approach. Together we are creating a fantastic new place with an abundance of open space and green infrastructure.”

Rachael Ainscough from Ainscough Strategic Land, said: “Design and place-making were important legacy considerations for our landowner partners and we are pleased that we have found a developer who has put both at the heart of their proposals.  This project has been about teamwork all along and we’re delighted with the outcome.”

© Thames Tap (powered by

Sign up to receive your free weekly Thames Tap newsletter here.