JD, the leading retailer of sports, fashion, and lifestyle brands, is set to return to Hammersmith after a decade on Saturday, 26TH November 2022. The sportswear giant will open its new branch on King Street at Livat Hammersmith – taking over the prior New Look unit and benefiting from their impressive footfall estimates.

Re-enforcing its status as the leading trainer and sports fashion retailer in the UK, JD will achieve trading continuity, ensuring residents and shoppers alike are provided with their fix of all the biggest brands, including Nike, Adidas, The North Face, Hoodrich, and more in time for the holiday season. All of these are featured in JD’s latest star-studded Christmas ad featuring West London native Central Cee and boxing champion Anthony Joshua. 

The King Street store expects to welcome 35 million visitors per annum, sitting between two major London Underground stations and a bus station at Hammersmith Broadway. The 18.2m wide, double-height shopfront will afford JD the latent sales opportunity within the district and currently boasts wintery window placements from influencers, musicians, and athletes from JD’s 2022 ‘King of The Game’ campaign.

The impressive trading space (4,000sq ft) will offer 27 more local jobs for the community as the year’s busiest shopping period begins. 

James Air, head of group acquisitions at JD, said:

“We can’t wait for our superb new store to open in Hammersmith, just in time for Christmas shopping. The store is the perfect size for our customers and will stock all major product lines. We have been looking for the right property here for some time and were delighted to partner with Ingka and Ikea, who are investing so heavily in Hammersmith.

Natalia Petelina, meeting place manager at Livat Hammersmith, said:
Livat Hammersmith is providing the community with a convenient retail destination as well as a space to meet, spend time and enjoy new things. We’re delighted to have JD Sports opening, just in time for visitors to complete their Christmas shopping.”

JD is encouraging consumers to head into the new store on the opening weekend from Saturday, 26th November (open 9 am – 7 pm) to Sunday, 27th November (open 10.30 am – 5.30 pm) to experience the new space. Sneakerheads will enjoy a new customisation bar for trainers, allowing consumers to choose a range of coloured laces and hardware to help refresh and personalise their winter look. DJ Raymond will soundtrack the launch event to cultivate the coolest shopping vibe that King Street has seen since 2009. 

JD (Former New Look), Unit 33/34/35, Livat Hammersmith (formerly Kings Mall), King Street, Hammersmith, London, W6 0QZ 

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