Fashion giant Tommy Hilfiger is trebling its footprint in the London Designer Outlet to 7,800 sq. ft, following the success of its pop-up store.

In the wake of the pandemic, the outlet has welcomed a number of new brands, including Radley, Lyle & Scott, NICCE and Police. The Tommy Hilfiger 2,500 sq. ft pop up opened in August last year and is upsizing following exceeding its performance expectations.

The new store will stock menswear, womenswear, footwear, and accessories, as well as kids clothing. The design concept fusions the brands heritage with clean, bright, and modern finishes. The new unit will also feature digital screens and premium fixture elements, whilst building on the firm’s sustainability mission, and incorporating full accessibility and all DDA requirements.

London Designer Outlet, operated by Realm, is renowned for its premium lifestyle and clothing brands, including the likes of Guess, Kurt Geiger, Levi’s and Adidas, which also recently upsized by 66 per cent.

Christine Grace, leasing director for Realm, said “Given that shops in London Designer Outlet feature high-quality fit-outs, visually appealing displays and a mystery shop programme to ensure a consistently excellent guest experience, Tommy Hilfiger’s newly upsized store will fit right in. We are delighted our guests have so loved shopping in Tommy Hilfiger over the past year and can’t wait for them to be introduced to this further enhancement of our already much-appreciated premium fashion offer. Having performed so well over the past year, this decision is a clear indication of how compelling the business case is for destinations like London Designer Outlet.”

Overall, the outlet consists of 265,000 sq. ft of retail and leisure space, as well as restaurants, bars, whilst being located next to Wembley Park.

Image source- London Designer Outlet

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