Bracknell needs to market itself better to continue to attract investment, delegates were told at Invest in Bracknell 2023.
Upgrading the sustainability of its buildings was a key theme at the November 23 conference, put on by Bracknell BID and UK Property Forums at the extensively refurbished Maxis development, and speakers argued the town needs to get its message out about its successes.
In a debate on the future of the town’s offices, Andrew Hunter, executive director place, planning and regeneration for Bracknell Forest Council, said: “Bracknell is a great place to work, great place to live, it’s got really amazing access, not only to the M3, M4 but also London and the airports – and we need to really market Bracknell.
“We need to make sure that Bracknell is on everyone’s thought list as to where they are going to come.”
He said refurbishments, adaptations and making buildings greener would help attract investment. But he added: “We also need to market the place better than we’ve done in the past.”
Chairing the debate, Nick Hardy, director of Page Hardy Harris, compared it to nearby towns.
He said: “Bracknell actually is a planned town, most towns are not planned. Most towns evolve.
“Slough’s a riven development around a World War One military yard. Windsor is a town that developed around a castle, Bracknell has actually been planned.
“It has a road network that was planned, an industrial area that was planned and that’s the message I would like to get put there.”
Helen Barnett, marketing manager for Frasers Property, owner of Maxis, said: “Bracknell is very lucky because it has the BID and it has all you people.
“It has Bracknell Forest who have been extremely forward thinking in planning their town centre, working with Schroder’s, getting the best that they could get for the town. And they are very good at doing that, whether it’s in planning terms or just general promotion.
“I think it’s for everybody to talk Bracknell up, that’s the really important thing.”
Ms Barnett had worked on the town’s regeneration for than 13 years and urged delegates to spread the message about its success.
She added: “The more we talk up the town, the more we are likely to get more tenants coming in.
“People are doing everything they can to their buildings, you can get here very easily, you don’t get stuck in traffic, there’s so much going for Bracknell that everybody should be singing from the rooftops about it.”
Image shows (l-r): Martin Gibbons from Vital Property Solutions, Helen Barnett from Frasers Property, Andrew Hunter from Bracknell Forest Council and Nick Hardy from Page Hardy Harris.
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