Willmott Dixon has been chosen by Great Yarmouth Borough Council as its development partner for the regeneration of North Quays Waterfront.
The company will work with the council to take forward what the authority calls the ‘most significant development opportunity in a generation’.
Its ambition is to create a vibrant mixed-use development designed to strengthen the town’s social and economic future.
The 10.5-acre site comprise of a mix of leisure amenities, retail space, residential areas and public realm, all designed to complement and preserve the town’s history and heritage.
Willmott Dixon’s team of regeneration experts will look at improving connectivity and accessibility, to reinforce North Quays’ strategic role as a gateway to the town centre.
Later this year there will be detailed community consultation and public engagement to help shape the proposals, with a planning application expected to be submitted early in 2026.
Cllr Carl Smith, leader of Great Yarmouth Borough Council, said: “We are hugely excited to be bringing forward the town’s most significant development opportunity in a generation.
‘’North Quay is a key site which will become a vibrant new destination and will further enhance the town’s already prosperous economic future.
“We owe it to our residents and all those who love Great Yarmouth to create a scheme which will live up to our inspiring and innovative history. We look forward to working with Willmott Dixon who share this vision.”
David Atkinson, national head of land and development for Willmott Dixon, said: “We’re thrilled to be bringing forward an exciting mixed-use regeneration project in Great Yarmouth.
‘’North Quay represents a fantastic opportunity to deliver long-term benefits for the local community and visitors – including new homes, commercial spaces, jobs and public spaces which support Great Yarmouth’s growth.
“Over the coming months we’re looking forward to working with local stakeholders to share our exciting ideas for the transformation of this key site.”
The regeneration is backed by £20 million, awarded last year from the Government’s Levelling Up Fund to help prepare North Quay and commence land assembly.
Cllr Trevor Wainwright, leader of the Labour group on Great Yarmouth Borough Council, said: “North Quay is an important strategic site and a gateway between the railway station and the Market Place. The appointment of Willmott Dixon will bring our ambitious vision for Great Yarmouth a step closer.’’
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