Following the opening of its first Amazon Fresh store in Ealing, the global giant has plans to expand its ‘just walk out’ concept across Greater London.

The store at 59, The Broadway, Ealing has 2,500 sq ft of shop floor space and is open from 7am to 11pm daily.

To shop in the Amazon Fresh store, customers  use the Amazon app to enter and can put their phone away and shop for what they need like normal – bagging items as they go. At the end of their shopping trip, they just walk out without having to use a checkout.

The Amazon Fresh store will also offer customers a wide selection of its new private food brand, ‘by Amazon’.

This new brand has hundreds of products, including meat, poultry and fish, dairy, fruit and veg, bakery, freshly prepared meals and everyday essentials. ‘by Amazon’ will also offer customers hot food throughout the day.

Amazon has opened several stores in the USA and this is its first in the UK. Amazon says it will not be the last.

CBRE  is partnering Amazon in the search for new sites.

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