Stonebridge Place approved as a Wembley Landmark

Avanton & Canada Israel secured planning permission for Stonebridge Place a new landmark residential development in Brent.

Leading London investor-developer and regeneration specialist Avanton, acting as a development partner with international real estate investment group Canada Israel, has gained a resolution to grant planning permission from the London Borough of Brent for Stonebridge Place, a prestigious new residential-lead development in Stonebridge Park, Brent. This £300M (GDV) transformative project, set to deliver 515 homes alongside commercial space, marks a significant milestone in the regeneration of the site known as Wembley Point, moments from Stonebridge Park train station.

Designed by the award-winning architect Patel Taylor, Stonebridge Place promises to redefine the urban landscape, providing a striking addition to the Brent skyline. The development consists of three distinct buildings, with the centrepiece being a remarkable 32-storey tower finished in terracotta. Upon its completion in 2027, this iconic tower will stand as the tallest building in Brent, a testament to its architectural grandeur.

Stonebridge Place is set to be a remarkable addition to the thriving Stonebridge Park community, which came to life following the introduction of WEM Tower, a landmark residential building also designed by Patel Taylor and managed by Canada Israel. With 99.8 per cent occupancy, WEM Tower has proven to be a resounding success. Stonebridge Place will complement this achievement, enriching the local neighbourhood and elevating the standards of modern urban living.

Sustainability is at the heart of the development, with a commitment to creating a 100 per cent biodiversity public realm. This focus on ecological responsibility underscores Avanton and Canada Israel’s dedication to enhancing the local environment and promoting green living.

The development is about providing exceptional homes and a commitment to the local community. The developers are proud to announce that Stonebridge Place will host the revered ‘Stonebridge Boxing Club’ within part of its commercial space, supporting a local charity with a mission to develop promising young boxers and make a positive impact in the area.

Initially submitted for planning approval in February 2022, the scheme included an ambitious 35 per cent provision for affordable housing. However, in response to rising construction costs and interest rates, a collaborative decision was reached to reset the affordable housing allocation to 25 per cent. This adjustment ensures the project remains financially viable while contributing substantially to the local housing needs.

Gil Selzer, UK managing director of Canada Israel, says: “We are thrilled to continue expanding our London portfolio with the introduction of Stonebridge Place. Building on the incredible success of WEM Tower, this new development reaffirms our commitment to delivering a stylish and high-quality residential experience for young adults in London.”

Pankaj Patel, director of Patel Taylor, says: “Stonebridge Place reflects a harmonious blend of aesthetics and function, offering a dynamic and sustainable living environment. Our design ethos aspires to forge a development that not only resonates with the local culture and the aspirations of its residents but also stands as an innovative landmark, proudly becoming the tallest structure in the area.”

Chris Cobham, development director of Avanton, says: “The acquisition of the site in 2018 marked the beginning of a challenging planning application process, and we have worked closely with the environmental agency Brent Planning and the Greater London Authority (GLA). We are immensely proud of the outcome, which will bring much-needed homes to the allocated site, conveniently situated next to Stonebridge Park station on the Bakerloo Underground Line. The excellent transport links directly into the city centre make this an ideal location for residents.”

The London Borough of Brent is currently undergoing a remarkable transformation, having been designated the borough of culture for 2020. With a staggering £3 billion investment, this dynamic area is experiencing a renaissance that includes creating 10,000 new jobs and 11,500 homes across 30 different sites. It is one of Europe’s most significant regeneration projects, turning Brent into one of London’s most desirable areas to live, work, and study.

Beyond its outstanding residential opportunities, the area boasts an array of sought-after dining, leisure, retail, and entertainment destinations, providing a vibrant urban environment for its residents. Furthermore, Stonebridge Place offers exceptional connectivity, being just a short walk away from Stonebridge Park Station, with access to both Overground Lines and the Bakerloo Underground Line, ensuring swift and convenient connections to key destinations, including Paddington Station in under 20 minutes.

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