Escapade has chosen Bicester Motion for its new headquarters to mark a significant addition to the UK’s most concentrated cluster of automotive and motorsport innovation.
Founded in 2021 by Will Tindall and Jerome Darker, Escapade is a pioneering hospitality brand creating hotels, residences, clubhouses and immersive experiences at the world’s most iconic motorsport circuits, and is behind the trackside hotel at Silverstone Circuit.
New location
The company has taken space across the Motor Bays and the Protected Long Bay at Bicester Motion, totalling 2,000 sq ft (186 sq m), as it scales its next phase of growth.
Positioned within the Motor Transport Yard, the new HQ will sit at the centre of activity. The Yard’s natural amphitheatre setting will draw in audiences during Bicester Motion’s renowned Scramble events, to offer Escapade a highly visible platform in front of an engaged, like-minded community.
The open-plan Motor Bays will enable Escapade to host product launches, talks and curated experiences alongside its day-to-day design, development and operational activity.
Adalta Real and Savills acted on behalf of Bicester Motion.
Comments
Will Tindall, founder of Escapade said: “Bicester Motion offers something genuinely rare – proximity to world-class talent, heritage and innovation, all in one place.
“For us, it’s not just about having a base; it’s about being part of a community that is actively shaping the future of motorsport and automotive culture. As we expand our platform, this environment gives us the right foundation to grow, collaborate and create.”
Daniel Geoghegan, chief executive at Bicester Motion said: “Escapade is exactly the kind of ambitious, design-led business that belongs at Bicester Motion.
“Their work at Silverstone has set a new benchmark for how people experience motorsport, and their vision for what comes next aligns closely with our own – bringing together heritage, innovation and community in a way that creates real energy on site.
“The Motor Transport Yard is the perfect stage for that and we wish them the very best of luck.
“As we continue to grow our community of more than 50 pioneering businesses and 500+ people, Escapade’s arrival helps to reinforce our role not just as a place to work, but as a destination where brands, ideas and audiences come together – on and off the track.”
Future developments
The move comes as Escapade advances its next major project at Circuit de Spa-Francorchamps, with an anticipated opening in 2028, alongside the continued evolution of its in-house design studio and lifestyle offering, which will span events, collaborations and apparel.
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