Buyers will get the chance to secure a new home in the striking new The Waterline development on the banks of the Grand Union Canal when it launches to the public on Friday 10th June.

 Located in revitalised Alperton along the Piccadilly Line, The Waterline provides a unique opportunity to enjoy water-side London living at an accessible price thanks to shared ownership options available to buyers. A range of apartment options will be available to buy, from one to three bedroom, many with spectacular views over the canal.

With impressive improvements to the built and natural environments in Alperton, the area’s large-scale regeneration has prioritised people centred transformation. Victoria Finch, sales director at Latimer, part of the Clarion Housing Group, comments: “Over the past couple of years, a spotlight has been firmly placed on the significance of community and our surroundings and their effect on mental health and wellbeing. To enjoy the benefits of living by one of London’s great canals typically comes at a price, however thanks to our shared ownership offering the apartments at The Waterline are within reach of buyers who may normally be priced out of this type of home. With home sizes ranging up to three bedrooms, we expect the launch to attract interest from a range of purchasers, from first-time buyers through to professionals looking for work from home space and young families.”

The location of The Waterline makes it an ideal choice for home-movers seeking out more space and the chance to enjoy affordable water-side living while retaining excellent links to London. The sizable three-bedroom apartments in particular present an opportunity for a family to enjoy canal-side accommodation, with all the convenience and security of an apartment. Alperton and the surrounding area has also become extremely popular with first-time buyers due to its affordability and the range of new amenities close by at Wembley such as Boxpark and London Designer Outlet.

The Waterline forms part of Alperton’s ongoing regeneration and is an area where Latimer has considerable expertise having launched the popular Liberty Wharf development nearby just last year. A program to clean and open up the Grand Union Canal has recently unlocked Alperton’s potential. The area is now the subject of significant investment having been marked out for growth as part of a masterplan drawn up by the Greater London Authority and London Borough of Brent.

In an area witnessing plenty of activity The Waterline truly stands out with its striking 24 floors, fully glass-fronted ground floor, and canal-side entrance which provides direct access to the canal footpath. Residents will be able to enjoy the benefits of a spectacular roof garden and terrace and a new Lidl supermarket will occupy the lower-ground floor.  There are also plans for a canal-side café here. All apartments benefit from a balcony and are finished to an exceptional standard including smart fitted kitchens and hotel-style bathrooms.

Alperton Station is under a minute walk from The Waterline, where the Piccadilly Line takes just 24 minutes to reach South Kensington or 34 minutes to Leicester Square. The development is located at the point where Ealing Road crosses the Grand Union Canal and so is perfect for road travel with Wembley less than two miles away and Brent Cross around six miles away.  For further convenience, the local area includes all the amenities residents could wish for including a large Sainsburys as well as neighbourhood cafes and local restaurants.

Shared ownership at The Waterline gives buyers the opportunity to buy a share of a property’s value, between 25 per cent and 75 per cent, while paying a subsidised rent on the remaining share. The lower deposit level required with the shared ownership scheme means buyers need only put down a deposit on the share they purchase and not the full market value of the property. This means potential buyers can become a homeowner with a lower level of savings than if they were to buy the same home outright. Buyers can choose to buy additional shares of their property as and when they can afford to, right up to 100%.

Prices for a one bedroom apartment at The Waterline start from £86,750 for a 25% share of £347,000 full market value. The development launches on Friday 10th June. To secure your reservation please contact: 0300 100 0309 or


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